How do search engines decide what comes up first?
When I Google something, how does it decide what's #1? I have a small business website and I want it to appear higher in search results. Someone offered to do 'SEO' for $500/month. What is SEO and does it actually work? Can I do it myself? How often does Google change how it ranks websites?
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4 Answers
It depends a lot on your connection speed. If you're still on dial-up, some of this just isn't going to work well no matter what. Broadband makes a night-and-day difference. Is DSL or cable available in your area yet?
I've been using computers since the early 90s and the answer to this has changed dramatically over the years. Right now, the best approach is to use open source alternatives when possible — they're usually free and often better than commercial products.
Be REALLY careful what you download to fix this. Half the 'free fix-it' programs you find are spyware in disguise. Stick to known-good stuff like the tools from major sites, and always scan downloads with your antivirus before running them.
Whatever you do, don't pay some 'computer guy' $80/hour to do this. It's a 20-minute job you can handle yourself. There are step-by-step guides all over the web with screenshots. Save your money for a faster modem or more RAM.
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