{"id":133986,"date":"2026-08-07T17:46:00","date_gmt":"2026-08-07T17:46:00","guid":{"rendered":"https:\/\/flamenet.io\/2026\/08\/07\/how-whatnots-founders-turned-100-investor-rejections-into-an-20-billion-live-shopping-rocket-ship-fortune\/"},"modified":"2026-08-07T17:46:00","modified_gmt":"2026-08-07T17:46:00","slug":"how-whatnots-founders-turned-100-investor-rejections-into-an-20-billion-live-shopping-rocket-ship-fortune","status":"publish","type":"post","link":"https:\/\/flamenet.io\/2026\/08\/07\/how-whatnots-founders-turned-100-investor-rejections-into-an-20-billion-live-shopping-rocket-ship-fortune\/","title":{"rendered":"How Whatnot\u2019s founders turned 100 investor rejections into an $20 billion live-shopping rocket ship &#8211; Fortune"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiyAFBVV95cUxOSmZLTUJfYlZsZmJwcjZxOG5KbFpEZWduYS0zZ0JablNxZTNDSnpoWTBxbE5KWU43TVVOTjhrVjVRaFZWSmdjeWNKU0FSTEdCczR2enRsS1JfWWRGQnUyQU5VZjZlRzd3bDdYOTlhejdYa2xwRUpwR21VejlVLTZHSjhZWmFoYzVnLUtkUW5ONEh1SDFjbVR1NDNLUURRc2s1MXZBNjVzUHU4QXZPRFBBVjN4dEhKSEx2TkkxUWVzZlJIeVY1QlZqRw?oc=5\" target=\"_blank\">How Whatnot\u2019s founders turned 100 investor rejections into an $20 billion live-shopping rocket ship<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">Fortune<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Whatnot\u2019s founders turned 100 investor rejections into an $20 billion live-shopping rocket ship&nbsp;&nbsp;Fortune<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-133986","post","type-post","status-publish","format-standard","hentry","category-shopping"],"_links":{"self":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/133986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/comments?post=133986"}],"version-history":[{"count":0,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/133986\/revisions"}],"wp:attachment":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/media?parent=133986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/categories?post=133986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/tags?post=133986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}