{"id":138463,"date":"2026-08-15T15:28:28","date_gmt":"2026-08-15T15:28:28","guid":{"rendered":"https:\/\/flamenet.io\/2026\/08\/15\/whatnot-hits-20-billion-valuation-as-live-shopping-pulls-retail-investment-away-from-traditional-formats-marketscale\/"},"modified":"2026-08-15T15:28:28","modified_gmt":"2026-08-15T15:28:28","slug":"whatnot-hits-20-billion-valuation-as-live-shopping-pulls-retail-investment-away-from-traditional-formats-marketscale","status":"publish","type":"post","link":"https:\/\/flamenet.io\/2026\/08\/15\/whatnot-hits-20-billion-valuation-as-live-shopping-pulls-retail-investment-away-from-traditional-formats-marketscale\/","title":{"rendered":"Whatnot hits $20 billion valuation as live shopping pulls retail investment away from traditional formats &#8211; MarketScale"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMi5AFBVV95cUxPSjJ1aUxfUFlGeWRZMlRhRmdrWmVzdUd0aUlBMkw1U2lTRXhHQS1BWE5tV3B5aG1ZbUFxeWFYcVlmTXFUN1QzSlRLYjBzU0x6Yi05MmNfdFJnbW4xTGdmTmpxUkg5cWlqNUVPTU9QaGxOejFoRXkzY3h5WmpNTjlGNEZzcUpGMEN2allJU3dKdkNrN3RCSkRiOFRwTElaVXZlUDViU0tjejdCcEhDaDlaSzRJeWh1TkVHZDNDT0tfX2hPbXRPYlFKMExSeVFaUDhRcllVRlAybXREZ2U4MGowR1VaTng?oc=5\" target=\"_blank\">Whatnot hits $20 billion valuation as live shopping pulls retail investment away from traditional formats<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">MarketScale<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whatnot hits $20 billion valuation as live shopping pulls retail investment away from traditional formats&nbsp;&nbsp;MarketScale<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-138463","post","type-post","status-publish","format-standard","hentry","category-shopping"],"_links":{"self":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/138463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/comments?post=138463"}],"version-history":[{"count":0,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/138463\/revisions"}],"wp:attachment":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/media?parent=138463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/categories?post=138463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/tags?post=138463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}