{"id":64023,"date":"2026-05-11T18:48:43","date_gmt":"2026-05-11T18:48:43","guid":{"rendered":"https:\/\/flamenet.io\/2026\/05\/11\/how-sports-marketing-is-shifting-from-media-buys-to-moment-based-activation-digiday\/"},"modified":"2026-05-11T18:48:43","modified_gmt":"2026-05-11T18:48:43","slug":"how-sports-marketing-is-shifting-from-media-buys-to-moment-based-activation-digiday","status":"publish","type":"post","link":"https:\/\/flamenet.io\/2026\/05\/11\/how-sports-marketing-is-shifting-from-media-buys-to-moment-based-activation-digiday\/","title":{"rendered":"How sports marketing is shifting from media buys to moment-based activation &#8211; Digiday"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiqgFBVV95cUxQWGpkV2JJajlIY25IaUhLeTRUMG1YWHc5Z2NwVW9TdEtKbUk1Mm5lWDEyNGx6bkw4MnpodXM5MG9CaWs4cU5KWWV6U3pVNGJKS3ZHUGVEUTIweTN2ZnJ2ZHhja0E1Q2p0UVFzWV9hNzZKYy1DYmNTRTF4MlBaajdXeGhzTE9LTEFlRm1qWnRwUm5sUDdmdkxBcjYyWjlybFNOOUp6MHdVczFYUQ?oc=5\" target=\"_blank\">How sports marketing is shifting from media buys to moment-based activation<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">Digiday<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How sports marketing is shifting from media buys to moment-based activation&nbsp;&nbsp;Digiday<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-64023","post","type-post","status-publish","format-standard","hentry","category-sports"],"_links":{"self":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/64023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/comments?post=64023"}],"version-history":[{"count":0,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/64023\/revisions"}],"wp:attachment":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/media?parent=64023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/categories?post=64023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/tags?post=64023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}