{"id":64693,"date":"2026-05-12T12:19:48","date_gmt":"2026-05-12T12:19:48","guid":{"rendered":"https:\/\/flamenet.io\/2026\/05\/12\/research-traditional-marketing-doesnt-work-on-ai-shopping-agents-harvard-business-review\/"},"modified":"2026-05-12T12:19:48","modified_gmt":"2026-05-12T12:19:48","slug":"research-traditional-marketing-doesnt-work-on-ai-shopping-agents-harvard-business-review","status":"publish","type":"post","link":"https:\/\/flamenet.io\/2026\/05\/12\/research-traditional-marketing-doesnt-work-on-ai-shopping-agents-harvard-business-review\/","title":{"rendered":"Research: Traditional Marketing Doesn\u2019t Work on AI Shopping Agents &#8211; Harvard Business Review"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMikgFBVV95cUxNcFZWcG1wZnR6QWkxYkZWc3JLNGpkaVNucDJHZWhseDFWN24yQ1JaSlJwanYzWUlwTloxMmUyZkRiVndYbkRjczBzMmRIa3Z1Zzd2RUxjUWRPcGozU3Fva2lFY3RiZkdOeFl6c2NXU2hQZllidndnU0NaalBaT0d0cTZiZkU1cmdmOE81R3JQWl9iUQ?oc=5\" target=\"_blank\">Research: Traditional Marketing Doesn\u2019t Work on AI Shopping Agents<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">Harvard Business Review<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research: Traditional Marketing Doesn\u2019t Work on AI Shopping Agents&nbsp;&nbsp;Harvard Business Review<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-64693","post","type-post","status-publish","format-standard","hentry","category-shopping"],"_links":{"self":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/64693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/comments?post=64693"}],"version-history":[{"count":0,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/64693\/revisions"}],"wp:attachment":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/media?parent=64693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/categories?post=64693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/tags?post=64693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}