{"id":65833,"date":"2026-05-13T13:02:00","date_gmt":"2026-05-13T13:02:00","guid":{"rendered":"https:\/\/flamenet.io\/2026\/05\/13\/amazon-drops-rufus-branding-on-shopping-chatbot-adds-ai-in-search-the-information\/"},"modified":"2026-05-13T13:02:00","modified_gmt":"2026-05-13T13:02:00","slug":"amazon-drops-rufus-branding-on-shopping-chatbot-adds-ai-in-search-the-information","status":"publish","type":"post","link":"https:\/\/flamenet.io\/2026\/05\/13\/amazon-drops-rufus-branding-on-shopping-chatbot-adds-ai-in-search-the-information\/","title":{"rendered":"Amazon Drops \u2018Rufus\u2019 Branding on Shopping Chatbot, Adds AI in Search &#8211; The Information"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMijgFBVV95cUxNVFVacTZ3cHdCa3VmNTkxQmI1WlVhbVUtTVFsdzhCajJQTDVGd2hXcF9wV1IzNlpIZWFSNGZQU3g3b3FJaXhDdmw4RTVua1BKS2w4SFZHMDBLX2ZZblhLQklGQWtCdl9icExMNHgwMGx2MXhoOHNHdER2dGQwU3pnS2MxUlpVc21HTXlOMG53?oc=5\" target=\"_blank\">Amazon Drops \u2018Rufus\u2019 Branding on Shopping Chatbot, Adds AI in Search<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">The Information<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Drops \u2018Rufus\u2019 Branding on Shopping Chatbot, Adds AI in Search&nbsp;&nbsp;The Information<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-65833","post","type-post","status-publish","format-standard","hentry","category-shopping"],"_links":{"self":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/65833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/comments?post=65833"}],"version-history":[{"count":0,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/65833\/revisions"}],"wp:attachment":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/media?parent=65833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/categories?post=65833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/tags?post=65833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}