{"id":70284,"date":"2026-05-19T04:03:10","date_gmt":"2026-05-19T04:03:10","guid":{"rendered":"https:\/\/flamenet.io\/2026\/05\/19\/spirits-brands-look-to-sports-sponsorship-and-celebrity-playbook-to-convert-younger-consumers-digiday\/"},"modified":"2026-05-19T04:03:10","modified_gmt":"2026-05-19T04:03:10","slug":"spirits-brands-look-to-sports-sponsorship-and-celebrity-playbook-to-convert-younger-consumers-digiday","status":"publish","type":"post","link":"https:\/\/flamenet.io\/2026\/05\/19\/spirits-brands-look-to-sports-sponsorship-and-celebrity-playbook-to-convert-younger-consumers-digiday\/","title":{"rendered":"Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers &#8211; Digiday"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiwgFBVV95cUxNeXJEcUNYMlBHZ05JZW12Q1pKX2NLNEJ2ZExKSlhRZHFydzI5QUtZV1RCZUlTVW5Rd2szdHE4XzQzMWgyRlpUWThGQ2FGdl9hNWI5dC1WM2Z5amdjZTBHUEI2QnF3MXFwU01IQ2N1WXN1YjMtUGdrV2F2cHhlTnVqbzFLLTZlUlRaRkRJN1lUWmxYak9ISmhOeUVuYXUwSTdaS040bThKdU45cDJTcjZQSnNwazVFNWRlbS0zSVg2YmJTQQ?oc=5\" target=\"_blank\">Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">Digiday<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers&nbsp;&nbsp;Digiday<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-70284","post","type-post","status-publish","format-standard","hentry","category-sports"],"_links":{"self":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/70284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/comments?post=70284"}],"version-history":[{"count":0,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/posts\/70284\/revisions"}],"wp:attachment":[{"href":"https:\/\/flamenet.io\/api\/wp\/v2\/media?parent=70284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/categories?post=70284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flamenet.io\/api\/wp\/v2\/tags?post=70284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}