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Director of Marketing
Category: Marketing & Sales Status: Open Posted May 15, 2001

Lycos is seeking a Director of Marketing to lead our consumer marketing strategy as we compete for the top portal destination on the web. You’ll report directly to the CMO and manage a team of 8 marketing professionals.

With 90 million unique visitors per month, Lycos is one of the top five destinations on the web. We need a seasoned marketer who understands both online and offline channels to help us grow our audience and deepen user engagement.

Responsibilities

  • Develop and execute integrated marketing campaigns across TV, print, and online
  • Manage a $15M+ annual marketing budget
  • Drive user acquisition, retention, and engagement metrics
  • Lead brand positioning and competitive differentiation strategy
  • Partner with product and sales teams on go-to-market initiatives
  • Manage relationships with advertising agencies and media partners

Requirements

  • 8+ years of marketing experience, with at least 3 years in a senior role
  • Proven track record managing large marketing budgets
  • Deep understanding of internet advertising and portal business models
  • Experience with brand management, campaign measurement, and user research
  • MBA preferred
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