Director of Marketing
Lycos is seeking a Director of Marketing to lead our consumer marketing strategy as we compete for the top portal destination on the web. You’ll report directly to the CMO and manage a team of 8 marketing professionals.
With 90 million unique visitors per month, Lycos is one of the top five destinations on the web. We need a seasoned marketer who understands both online and offline channels to help us grow our audience and deepen user engagement.
Responsibilities
- Develop and execute integrated marketing campaigns across TV, print, and online
- Manage a $15M+ annual marketing budget
- Drive user acquisition, retention, and engagement metrics
- Lead brand positioning and competitive differentiation strategy
- Partner with product and sales teams on go-to-market initiatives
- Manage relationships with advertising agencies and media partners
Requirements
- 8+ years of marketing experience, with at least 3 years in a senior role
- Proven track record managing large marketing budgets
- Deep understanding of internet advertising and portal business models
- Experience with brand management, campaign measurement, and user research
- MBA preferred
Log in to contact the employer.
Apply for This Position